Offering VIP plans is usually how dating apps make money after becoming recognizable on the market
The paid membership promises that the service will get revenue from every signed-up userpared to freemium apps, it gives lower user base growth, yet the audience is ‘more serious about dating.
VIP Membership
You can combine both freemium or paid subscription models with a VIP membership. For a higher fee, a user can purchase a VIP status. Usually, VIP features have two directions:
- Boosting a user profile with various promotion tools
- Extending the system functionality with extra capabilities
Sometimes VIP plans imply more precise match generation, additional analytics upon the users activity, more options for privacy and anonymity. It all depends on the nature of the app. For instance, Tinder has released its VIP plans one by one since 2015. Tinder Plus, Tinder Gold, Tinder Platinum appeared in 2015, 2017, and 2020, respectively. It also collarspace promo kodları helps product owners capitalize on technological updates and newly developed features, offering them at an additional price.
Building a well-thought revenue model can be challenging, as it requires in-depth research and business analysis. KeyUA in finding the most suitable monetization approach based on your dating app idea.
Revenue Channels Beyond Subscriptions
Subscriptions are not the only monetization way for a dating app product. Multiple additional revenue sources help monetize even free users. Here are the most popular approaches used today. Read more